Leveraging QNTM Connect for Automating Social Media Content Import in Ibexa DAM
Social media platforms have become indispensable tools for engaging audiences and disseminating content rapidly. With the sheer volume of content created daily, marketers often face the challenge of reusing valuable social media posts effectively across different campaigns and platforms. Often, there is no central repository for such content resulting in time wasted trying to remember which image was posted to which channel. By making use of QNTM Connect it is possible to consolidate and streamline the collation of assets into Ibexa DXP’s Digital Asset Management System and make it easy to find and locate media assets easily by utilising the powerful search feature inside of Ibexa DAM.
In todays blog we’ll take a look at the scenario of automating the process of importing Instagram media into Ibexa DAM.
Leveraging QNTM Connect for Automating Social Media Content Import into Ibexa DAM
Social media platforms have become indispensable tools for engaging audiences and disseminating content rapidly. With the sheer volume of content created daily, marketers often face the challenge of reusing valuable social media posts effectively across different campaigns and platforms. Often, there is no central repository for such content resulting in time wasted trying to remember which image was posted to which channel. By making use of
QNTM Connect it is possible to consolidate and streamline the collation of assets into Ibexa DXP’s Digital Asset Management System and make it easy to find and locate media assets easily by utilising the powerful search feature inside of Ibexa DAM.
In today’s blog we’ll take a look at the scenario of automating the process of importing Instagram media into Ibexa DAM.
About QNTM Connect (formerly Ibexa Connect)
QNTM Connect is an Integration Platform as a Service (iPaaS) solution designed to automate complex business processes and integrate various applications effortlessly. It features a user-friendly drag-and-drop interface that allows users to create automated workflows without extensive coding knowledge. By integrating with over 1,300 apps, including CRM systems, ERPs, marketing tools, and AI Tools such as ChatGPT, QNTM Connect enables businesses to streamline operations and enhance digital experiences.
The Power of Social Media
Social media platforms are the go-to channels for field marketing and campaign launches. They provide robust tools for content creation, engagement, and audience growth. However, the nature of social media often leads to content being underutilized, limited to single-use scenarios. The ability to repurpose and archive these assets can significantly enhance a marketer's content strategy, ensuring that valuable materials are available for future use.
Streamlining Content Management with QNTM Connect
QNTM Connect offers an innovative approach to handling social media content. Here's how it works:
- Automated Social Media Post Retrieval: QNTM Connect systematically goes through all your social media posts. This automated process saves time and ensures no valuable content is overlooked.
- Individual Content Processing: Each post is individually processed, downloaded, and prepared for integration into the Ibexa DXP Media Library.
- Seamless Media Library Integration: Once the content is downloaded, it is automatically created as a media item within the Ibexa DXP Media Library.
Practical Application
In practice, using QNTM Connect to import social media content into Ibexa DXP is straightforward. For example, an image from a social media post can be uploaded to the Ibexa DXP Media Library in a few steps, making it immediately available for future campaigns or promotions.
The steps needed to achieve this are:
- Watch for new content published in the social media channel, e.g. using the Instagram module.
- Download the media assets to the QNTM Connect environment using the HTTP module.
- Create media objects to the Media Library using the Ibexa DXP module.
Below is a video showcasing this scenario:
Benefits for Marketers
The integration of QNTM Connect with Ibexa DXP's DAM brings several key benefits to marketers:
- Content Reusability: By archiving social media posts, marketers can easily reuse high-performing content in future campaigns, maximizing the value of their content investments.
- Efficient Workflow: The automation of content retrieval and processing reduces the manual workload, allowing marketing teams to focus on strategy and creativity.
- Centralized Asset Management: Having all media assets in one centralized location ensures easy access and management, facilitating consistent branding and messaging across different channels.
- Enhanced Promotion Capabilities: With the Media Library integration, imported assets are readily available for further promotion through various marketing channels, enhancing overall campaign effectiveness.
As you can see, QNTM Connect provides a seamless and efficient way to import and manage social media content within Ibexa DXP's DAM. This feature not only streamlines workflows but also empowers marketers to maximize the use of their content, driving better engagement and campaign success. By leveraging this integration, marketing teams can ensure their valuable social media assets are not just a one-time use but a long-term resource for ongoing marketing efforts.
Going Further with QNTM Connect
The scenario outlined above is just one of many that can be automated with QNTM Connect. with over 1300+ App connectors available, there are no llimits to the level of automation you can achieve with little to no code. Wheather it is a simple sync between Ibexa and your favourite email marketing tool of something more complex with integrations to multiple systems at the same time, QNTM Connect has you covered.
