Making an Impact: Ibexa at the Content Creation Conference DACH

The Ibexa DXP is a performance booster for businesses across multiple levels. The optimization potential it unlocks is deeply tied to a strong content strategy. That’s why Ibexa was the perfect fit for the Content Creation Conference DACH, both as a sponsor and with Tushar Marwaha as a speaker.

The Content Creation Conference is a hub for motivated marketers who value quality communication and a future-proof content strategy. On March 28, 2025, speakers from renowned brands and marketing professionals from the DACH region gathered at the Titanic Chausse Berlin to share their ideas, insights, and expertise.

At the event, Ibexa didn’t just contribute insights, but also fuelled the conversation. As both a speaker and sponsor, the DXP expert maximized the event’s potential and played a key role in shaping its direction.

Digital Experience Platform: Content is King – DXP is the Castle

In the early afternoon of March 28, it was time for the Ibexa DXP to take center stage. Commercial Director Tushar Marwaha quickly captured the audience's attention with compelling insights into a forward-thinking content strategy. He showcased how personalization, go-to-market strategies, and omnichannel communication can work seamlessly and effectively with a Digital Experience Platform.

How can content be optimized for a breakthrough go-to-market strategy? What do companies need to ensure their message not only reaches the target audience but also captivates and engages them in a meaningful way? In an increasingly globalized and digital world, delivering the right content to the right person, at the right time, and through the right channel is more critical than ever. Marwaha shared valuable insights into AI tools, personalization features, and practical examples of DXP applications.

Input given, impulses taken - and off we go!

Tushar Marwaha reflects on the fruitful exchange at CCC Berlin and appreciates the interest shown: “There were diverse and exciting insights that we at Ibexa are always eager to draw inspiration from. The DXP concept also sparked a lot of new ideas. Content is always a key topic in marketing, and especially at Ibexa, and I'm thrilled that we were able to actively contribute to shaping this event.”

As always with Ibexa, after the event is before the event. The next opportunity to gain practical insights with Ibexa will be on April 9, 2025, in a webinar on the powerful synergy between Ibexa DXP, Quable PIM, and Raptor CDP.

Don’t miss out – register here.