Automating (the tedious) task of Content Tagging

Marketers are constantly under pressure to ensure that their content is discoverable, relevant, and engaging. A critical aspect of this is the effective use of meta tags. These tags play a vital role in search engine optimization (SEO), content categorization, and enhancing user experience. However, manually populating meta tags can be a daunting task..

About QNTM Connect (formerly Ibexa Connect) 

QNTM Connect is an Integration Platform as a Service (iPaaS) solution designed to automate complex business processes and integrate various applications effortlessly. It features a user-friendly drag-and-drop interface that allows users to create automated workflows without extensive coding knowledge. By integrating with over 1,300 apps, including CRM systems, ERPs, marketing tools, and AI Tools such as ChatGPT, Ibexa Connect enables businesses to streamline operations and enhance digital experiences​.

Let's talk about content tagging...

I'll be honest here, i have noticed that we ourselves don't always tag content as well as we could or should, this is not just different teams missing this important task - i've done it myself! Now, we do now have a prompt in our own installation of Ibexa DXP that highlights missing fields upon content creation, which is great, but having a helping hand in automating this task (especially in batch if you wish to review historical content) is something that can be of great benefit. 

Now, let's take a look at some of the pain points around this area:

1. Time-Consuming Process: Manually tagging content is labor-intensive, especially for large volumes of data. This can divert valuable time and resources away from more strategic marketing activities.
2. Inconsistency: Human error can lead to inconsistent tagging, which undermines the reliability of content categorization and affects the overall quality of metadata.
3. Lack of Relevance: Ensuring that tags are relevant and accurately reflect the content can be challenging, particularly when dealing with specialized or nuanced topics.
4. Scalability Issues: As content volume grows, maintaining accurate and consistent meta tagging becomes increasingly difficult, leading to potential lapses in SEO performance and content discoverability.

All of these issues above are very valid and if you are running a large digital presence across multiple sites and teams producing a lot of content these pain points will be magified even more.

The Solution: QNTM Connect

Ibexa DXP, with its powerful headless CMS engine, offers a sophisticated approach to metadata management through the use of QNTM Connect. This integration not only automates the meta tagging process but also addresses the pain points faced by marketers effectively. Here’s how:

Automation of Tagging Process: Ibexa Connect enables automatic tagging of content by leveraging integrated tools and APIs. For instance, in our example, the company uses APR agency to distribute press releases across different channels, including the corporate website. Ibexa Connect watches for updates to any news items, fetches all relevant tags, and updates them seamlessly. This automation saves considerable time and effort.

Consistency and Accuracy: By using an automated system, the tagging process becomes consistent and accurate. Ibexa Connect can integrate with open-source models and platforms to ensure that the content is tagged with the most relevant and appropriate keywords. This reduces the likelihood of human error and enhances the reliability of the metadata.

Enhanced Relevance: The platform can dynamically analyze the content and suggest the most relevant tags. For example, when a news item is updated, Ibexa Connect can preview the results and display selected tags such as "software updates," ensuring that the tags are a good match for editors and relevant to the content.

Scalability: Ibexa DXP’s robust framework supports scalability, allowing businesses to handle large volumes of content without compromising on the quality of meta tagging. As content is imported from various sources, the system merges metadata effectively, ensuring consistent and scalable tagging across the board.

Creating the automation in QNTM Connect 

OpenAI and other commercial providers like Google are often top-of-mind when it comes to generative AI. But there are a number of open AI models available too. Hugging Face is a platform that hosts a number of open access AI models.

Let's learn how you can use the BART model running on Hugging Face to auto tag content in Ibexa DXP:

1. Connect Ibexa DXP and hook it up to track new press releases. In our example the press releases are imported into Ibexa DXP from another source that does not include tagging information.
2. Next load the taxonomy tags you have in Ibexa DXP. Move them forward as a comma separated list (tag one, tag two, tag three…)
3. Open a connection to Hugging Face and call the facebook/bart-large-mnli model with the list of tags and body text of the press release as inputs.
4. Update the content item with the list of tags that matched the content. BART uses a technique known as Zero Shot Text Classification to match content against keywords.

Benefits of Using QNTM Connect for Auto-Tagging

• Increased Efficiency: Marketers can focus on strategic tasks rather than getting bogged down by repetitive tagging activities.
• Improved SEO: Accurate and relevant tags enhance search engine rankings, making content more discoverable.
• Better Content Management: Consistent metadata management leads to better organization and categorization of content.
• Time and Cost Savings: Automation reduces the need for manual intervention, saving both time and operational costs.

In conclusion, Ibexa DXP and QNTM Connect offer a compelling solution for automating the meta tagging process. By addressing the key pain points faced by marketers, this integration not only streamlines content management but also enhances the overall effectiveness of digital marketing efforts. Embrace the power of automation with Ibexa DXP and transform your approach to metadata management.

Going Further with QNTM Connect

The scenario outlined above is just one of many that can be automated with QNTM Connect. Whether it is a simple sync between Ibexa and your favourite email marketing tool or something more complex with integrations to multiple systems at the same time, QNTM Connect has you covered.

We'll be looking at such scenarios in our webinar on 9th July at 15.00 CET - be sure to sign up here!