Unlocking marketing channels by leveraging podcasts as a blog
In today's blog we talk about one of my favourite automations in QNTM Connect that takes content created in one type of media and converts it to another by leveraging AI tools. In this case Podcasts to Blog posts...
Podcasts provide a unique way to engage with audiences, offering in-depth discussions, interviews, and stories. However, the reach of this audio content can be significantly amplified by converting them into blog posts to complement the audio content. Let's explore the benefits of repurposing podcasts as a blog using QNTM Connect and how this can have huge benefits for SEO and Accessability for a wider audience:
What is QNTM Connect?
QNTM Connect (formerly Ibexa Connect) is an Integration Platform as a Service (iPaaS) solution designed to automate complex business processes and integrate various applications effortlessly. It features a user-friendly drag-and-drop interface that allows users to create automated workflows without extensive coding knowledge.
By integrating with over 1,300 apps, including CRM systems, ERPs, marketing tools, and AI Tools such as ChatGPT, QNTM Connect enables businesses to streamline operations and enhance digital experience.
Benefits of Converting Podcasts into Blog Posts
There are several benefit to producing a text based version of audio-based comtent, such as:
Enhanced Discoverability and SEO: Text content is easily indexed by search engines, improving the visibility of your content. By transcribing podcasts into blog posts, you create an opportunity to rank for relevant keywords, driving organic traffic to your site.
Content Repurposing: Converting podcasts into blog posts allows you to repurpose your content across different media, maximizing the value of your original work. This can lead to a more extensive reach and a diversified audience.
Accessibility: Not everyone prefers or is able to consume audio content. Providing a text version ensures that your content is accessible to a broader audience, including those who are deaf or hard of hearing.
Increased Engagement: Blog posts can be enhanced with images, links, and other multimedia elements that enrich the content experience. Readers can also engage with the content through comments and shares, fostering a community around your brand.
Streamlining the Process with QNTM Connect
QNTM Connect can offer a seamless solution to transforming audio content into text, saving time and effort while ensuring accuracy. Here's a step-by-step example of how QNTM Connect, in conjuction with Open AI's Whisper and ChatGPT can be used to convert a podcast into a blog post:
Create a New Blog Post: Start by creating a new blog post in your CMS. Set the title and proceed to the Meta tab, where you can find the podcast audio field.
Add Podcast Source: Insert the source of the podcast into the designated field. This is the initial step for automating the content entry process.
Automate Transcription and Summarization: Using QNTM Connect, set up a scenario that utilizes OpenAI's transcription tool, Whisper, to convert the audio into text. The scenario will also summarize the text into both long-form and short-form content.
Update Content: Once the transcription and summarization are complete, the scenario will update the content item in Ibexa DXP, filling the Meta tab with the transcribed text and summary.
SEO Optimization: The scenario also updates the SEO title and description, ensuring that the content is optimized for search engines. The original podcast audio is then removed from the field, as it has served its purpose.
Content Preview and Enhancement: After the automated process, return to the editing view to see the populated content. Add any necessary images from the media library and preview the final blog post, making any tweaks to the text as appropriate.
Going Further with QNTM Connect
The scenario outlined above is just one of many that can be automated with QNTM Connect. with over 1300+ App connectors available, there are no limits to the level of automation you can achieve with little to no code. Whether it is a simple sync between Ibexa and your favourite email marketing tool of something more complex with integrations to multiple systems at the same time, QNTM Connect has you covered.
