Summit 2025: 100% Growth & New Strategic Path for Ibexa
Last week in beautiful Barcelona, I had the honor of delivering a keynote at the Ibexa Summit to our valued customers and partners. It was the perfect occasion to share our new strategic direction following the recent acquisitions of Quable and Raptor.
The company has doubled in revenue over the last 12 months—an incredible achievement. This marks the start of a new phase for Ibexa, where our composable strategy, combined with an ever-growing ecosystem, promises an even more attractive proposition for the market.
Here are the main takeaways from the keynote
We’ve evolved into a fully composable DXP
Over the last four years, Ibexa has transformed into a truly composable Digital Experience Platform (DXP), adapting to the evolving needs of the market.
There are two routes to a composable strategy
Our pragmatic understanding and extensive experience in the market have led us to recognize that customers typically have two approaches:
- A Component-First Approach: Selecting a specialized SaaS solution—such as a PIM or CMS—to address a specific challenge.
- A Comprehensive DXP Approach: Implementing an integrated solution designed to streamline complex marketing operations.
The market faces a dilemma
Today’s customers often have to choose between these two approaches. Many DXP vendors offer increasingly composable suites, while the traditional MACH alternative frequently lack core components to orchestrate the overall experience.
Ibexa’s dual offering is aligned with the overall strategy of our parent, QNTM Group
We now provide:
- Autonomous SaaS Solutions: Open to integration with any other platform.
- Integrated DXP Solutions: Offering broad compatibility with any integration, along with premium integrations specifically for QNTM components.
We’re strengthening our value proposition through strategic acquisitions
The integration of Quable and Raptor into our portfolio significantly enhances our offerings:
Accelerating Go-to-Market strategies
Beyond the renowned flexibility and omnichannel capabilities of the Ibexa DXP, the powerful symbiosis between marketing content and product information is now further extended. We have enhanced the Product Experience Layer with a dedicated PIM solution, enabling clients to dive deeper into their PIM strategy or pursue PIM-first digitalization projects with Quable.
Empowering Hyper-Personalization for our customers
In today’s competitive landscape, hyper-personalization is key to differentiating offerings and engaging clients. By integrating Raptor CDP at the core of our DXP, we open up a range of innovative possibilities for the future.
Investing in an AI-Centric cohesive platform
Recognizing the challenges of fragmented martech stacks, our DXP is designed to bring cohesion to both local and global teams. With a focus on delivering an outstanding editorial experience and enhanced collaboration capabilities, our platform is poised to support marketers in achieving more unified and effective operations.
With these initiatives, Ibexa is not only celebrating remarkable growth but also setting the stage for a future where our comprehensive, flexible solutions continue to drive success for our clients and partners.
