Streamlining Social Media Content Distribution with QNTM Connect

So, you’ve created that perfect blog post or that new landing page is now crafted. It’s all set up in Page builder in Ibexa DXP and you’re now ready to publish or you've scheduled it to publish at a later date. The next obvious step here is to communicate this content through multiple marketing channels.  

However, it’s also important to note that social media channels all have slightly different constraints, which vary from restrictions on character lengths for posts, image size variations and, perhaps most importantly, the tone of voice used in each platform. For example, LinkedIn being more business orientated and Instagram being more image orientated with a more informal tone of voice being essential if you want your organisation to attract engagement on that platform. (Although arguably, you’ll notice that through the advent of ‘shorts’ on LinkedIn and the ability to infinite scroll through videos, the functionality of this platform is moving a little closer to the likes of Instagram, TikTok and YouTube, but that’s a debate for another day..

When it comes to efficient content distribution, understanding these constraints and being able to automate this process as much as possible is the key to efficient content distribution for marketers, and today we’ll take a look at how QNTM connect, together with Ibexa DXP, can help with this.

What is QNTM Connect?

QNTM Connect (formerly Ibexa Connect) is an Integration Platform as a Service (iPaaS) solution designed to automate complex business processes and integrate various applications effortlessly. It features a user-friendly drag-and-drop interface that allows users to create automated workflows without extensive coding knowledge. 

By integrating with over 1,300 apps, including CRM systems, ERPs, marketing tools, and AI Tools such as ChatGPT, QNTM Connect enables businesses to streamline operations and enhance digital experience

The Pain Points of Multichannel Content Distribution

Marketers are often overwhelmed by the sheer volume of tasks involved in managing content across different platforms. Here are some of the most common pain points:

• Time-Consuming Manual Processes: Publishing content manually to each social media platform is labor-intensive and prone to errors. Marketers must navigate each platform’s unique interface and requirements, which consumes valuable time that could be spent on strategic planning and creativity.
• Consistency and Customization: Ensuring consistent messaging across all platforms while customizing content to suit each channel's audience is a delicate balance. Different platforms have different character limits, image dimensions, and engagement styles, making it challenging to maintain a coherent brand voice.
• Scheduling and Timing: Optimal posting times vary by platform and audience. Coordinating these schedules manually is cumbersome and increases the risk of missing key posting windows.
• Tracking and Analytics: Keeping track of content performance across multiple platforms can be disjointed, making it difficult to gain a comprehensive view of engagement and ROI.

How QNTM Connect Solves These Issues

QNTM Connect integrates seamlessly with Ibexa DXP, providing a robust solution to these challenges. Lets take a look at an example of using Ibexa DXP content to create posts for Facebook and Instagram, using QNTM Connect:

• Automated Publishing: QNTM Connect automates the process of distributing content to various social media channels. Once content is created and published in Ibexa DXP, Ibexa Connect tracks this content and automatically pushes it to designated social media platforms.
• Customizable Messaging: Marketers can define custom fields for each platform, allowing for tailored messages that cater to the unique audience of each social media channel. For example, a post on Instagram can include a specific message and format optimized for that platform, ensuring maximum engagement.
• Scheduled Post co-ordination: With the Publish Later feature, marketers can schedule posts to be published at the optimal times for their audience, and due to the automation capabilities on QNTM connect, scheduled posting in Ibexa DXP can be co-ordinated with social media posting. This feature ensures that content goes live when it is most likely to reach and engage the target audience, and distributed at the right time, without the need for manual intervention.

In conclusion, QNTM Connect transforms the way marketers handle social media content distribution. By automating and streamlining the process, it addresses common pain points and enhances the efficiency and effectiveness of multichannel marketing strategies. With Ibexa Connect, marketers can ensure their content reaches the right audience at the right time, driving engagement and achieving better results.

Going Further with QNTM Connect

The scenario outlined above is just one of many that can be automated with QNTM Connect. with over 1300+ App connectors available, there are no limits to the level of automation you can achieve with little to no code. Whether it is a simple sync between Ibexa and your favourite email marketing tool of something more complex with integrations to multiple systems at the same time, QNTM Connect has you covered.