Showcasing the power of Ibexa DXP at DMEXCO 2024 with live demos
We love our products, so we decided to let them speak for themselves at a trade show
Ibexa attended the DMEXCO 2024 trade show in Cologne in the autumn of 2024. We had a booth in place with all kinds of activities arranged by our marketing team. But we always want to try something new, so this year we decided to give our products a live spotlight at the event.
Over two days of the DMEXCO event we had twelve live demonstrations showcasing the capabilities of our products. The topics ranged from AI to product information management to launching and translating campaigns.
Learn how to launch and promote a campaign
Instead of just dumping the recordings on YouTube we wanted to spotlight three demos to highlight the capabilities of Ibexa DXP, Ibexa Engage and Ibexa Orchestrate together in a real world use case.
In our example case we are launching a new product for our Helse example company. The new product is a premium health tracking service, Helse Pulse, using the company's professional grade hardware. Continue reading to learn how Ibexa can help your campaigns succeed.
Creating the landing page with Ibexa DXP
Our flagship product is the Digital eXperience Platform, Ibexa DXP. It enables marketing teams to manage content, launch landing pages and create micro sites using easy to use tools. In the demo we will use the page builder feature to build a landing page for our campaign:
Building a game with Ibexa Engage
A recent addition to the Ibexa product range is Ibexa Engage. It enables companies to collect first-party user data with forms as well as interactive formats like games. In the demo we build a puzzle game with a chance to win a subscription to the new product:
Promoting the campaign with Ibexa Orchestrate
The most recent member in our product family is Ibexa Orchestrate. It is a fully fledged marketing automation tool that can be used to automate sales. Helse already has a database of loyal customers. In the demo we create an engaging email campaign to promote our game to this audience:
If you're interested in watching all the demo recordings. All 12 videos are available on a YouTube playlist on the Ibexa channel: DMEXCO 2024 demo videos
