Ibexa DACH Reports Solid Growth and Announces Team Expansion

Building on recent success with partners and customers Ibexa hires four more partner managers for the region.

For me, as Commercial Director DACH at Ibexa, the past year has been incredible. We cemented our 100% partner model and firmly positioned Ibexa DXP to be dedicated to B2B. And thanks to great relationships between customers, partners and ourselves, we have seen 92% revenue (2020 to 2021) growth in the DACH region which is continuing in 2022. Comparing second and third quarters (combined) of 2021 to 2022, the DACH business has grown by approximately 74%.

In DACH, in addition to the new client contracts we have signed, we have onboarded many new digital agencies working on DXP projects with Ibexa and seen several DXP projects take off with more than 40 B2B companies.

And, for the first time in Ibexa's history, this has resulted in the DACH region being the one with the greatest momentum with a slew of new contracts since last year, the majority of which are of B2B companies looking to digitally transform their marketing and sales operations. I would like to take this opportunity to thank our partners and customers for their trust and above all for believing in our products.

What’s behind the success?

Today, we continue to provide development teams and business owners with a fast and long-term future-proof platform to grow and succeed with, customers stay with Ibexa for an average of 8.7 years. Further proof in how much customers are satisfied with Ibexa DXP was published earlier in the year when the product was recognized as a Strong Performer in the July 2022 Gartner® Peer Insights “Voice of the Customer” for Digital Experience Platforms report^[1] as of May 2022 based on 23 customer overall reviews. In the report Ibexa obtained the highest top Overall Rating based on customer reviews 4.5 out of 5, and the highest Willingness to Recommend at 93%.

At Ibexa we understand the problems that B2B businesses face in their multiple challenges to digital transformation. We see it as a journey to digital maturity, from getting the brand online, through developing an online catalog, creating self-service portals through to experience-driven commerce and we are there to help businesses at every stage of the journey. We enable them to tackle their digital transformation with this phased approach, which can accelerate their time to market while limiting risk and investment.

Another significant contributor to our success is our partner network. We have built out a partner ecosystem through close relationships and a commitment to succeed together for our joint customers, not individually. To that end, have recently recruited four new partner managers. In addition, we are quadrupling marketing investments in the DACH region to further build the brand and services and are in the process of expanding the DACH team, by the end of 2022, 13 new hires are planned across other departments: Marketing, Business Development, Customer Success, and Solution Architects. 

Resolving typical B2B digital challenges

Looking into reasons why our appeal to the B2B market is resonating so well I’d say that B2B is the cornerstone of the DACH region and is represented by thousands of family businesses, across industries that have been in the market for more than 200 years, manufacturing machinery, electrical components, medical devices and other complex products.

Indeed, according to Statista, in Germany, business-to-business (B2B) trade with tangible goods (e.g. electronics or car parts) was expected to achieve an above-average turnover of 204.3 billion US dollars in 2021. The B2B e-commerce market is expected to continue to develop until 2025, when it will reach a turnover of 313.2 billion US dollars.

A common challenge for every B2B company is to present, explain and sell their complex products to customers via digital channels. Yet as Gartner^[2] says: “Rapidly shifting buying dynamics, fueled by digital buying behavior, are reshaping the strategic focus of organizations.” The analyst^[3] further states: “By 2025, 80% of B2B sales interactions between suppliers and buyers will occur in digital channels.

Indeed, we understand the imperatives of digital especially a time of uncertainty with a turbulent global economy. An article published on the Harvard Business Review recommends that businesses in such times should “accelerate their digital transformation.” It goes further saying: “The volatile environment is throwing up more challenges that can best be addressed by digital transformation, as well as opportunities that facilitate digital transformation…digital transformation may not solve all the problems, but it can mitigate them.”

Unsurprisingly then, traditional business is undergoing transformation, bringing new business models, new ways communicating with customers, and opening digital commerce channels to all types of businesses.

B2B Sales Automation

And one of the innovative platforms that helps B2B companies with their digital transformation is a Digital Experience Platform such as Ibexa DXP. Natively or via integration, companies can also capture all touch points with the customer in a 360-degree view to provide a unified customer experience via a Customer Data Platform (CDP).

Just last month as part of its latest release, Ibexa released Ibexa CDP delivering a unified customer overview and enabling a more insightful omnichannel experience across every channel. Now the modular DXP combines content management, personalization, e-commerce. PIM and a CDP in an all-in-one, modular solution, future-proofed for B2B companies’ needs and built to fuel their growth.

We are hosting a regional Partner Event in Munich on November 7-8. for current partners and digital agencies that are interested in joining the Ibexa Partner Ecosystem. Want to join us? Please contact your partner manager or register your interest via our contact us form.

_{[1] Gartner Peer Insights ‘Voice of the Customer’: Digital Experience Platforms, July 28, 2022.} 

_{[2] 5 Ways the Shift in B2B Buying Will Reconfigure B2B Selling. Refreshed 24 March 2022, Published 10 December 2020. By Brent Adamson, Nick Toman}

_{[3] 5 Ways to Align Sales With B2B Digital Commerce. Published 3 February 2022. By Sandy Shen}