Challenges
- Old website was partly functionally outdated and no longer met modern requirements in terms of design and user-friendliness.
- There was a lack of clear structure and mobile use was severely limited.
- In addition, the website was not accessible, which excluded potential user groups.
- The numerous regulatory requirements must be met
Project summary
- Introduction of new CMS / DXP and move to the cloud
- Website relaunch including new information architecture, optimized UX and re-design
- Extension and expansion of customer experience and functionality
- Introducing personalization
- Consistent optimization of marketing efficiency and automation
- Connectivity and connection to other systems
Business benefits
- Quick creation of new websites, portals and landing pages with ready-made layouts and templates
- Intuitive page builder function for efficient design of new pages
- Creation of personalized content/segments based on user behavior
- Reuse of content across different pages
- Delivery of seamless experiences across multiple channels
- Consistent brand and content presentation
We are a fast-growing digital strategy consultancy specializing in transaction advisory, strategy, and end-to-end execution of digital initiatives. Our vision is to build digital leaders worldwide to foster innovation and accelerate digital growth and profitability.
Background
UmweltBank, one of the leading providers in the field of sustainable investments, was faced with the challenge of modernizing and strengthening its digital presence. As part of a comprehensive digitization initiative, the relaunch of the website was identified as the first crucial step. The aim was to not only improve the website visually and functionally, but also to optimize the user experience and ensure accessibility.
The OMMAX approach
To overcome the challenges, the partner worked with UmweltBank to develop a comprehensive plan that included the following steps:
Creation of a technical concept
The implementation of the new Digital Experience Platform required careful planning and implementation to ensure a smooth migration of existing content and functions. Definition of the functional and non-functional requirements of the new website took place in close cooperation with UmweltBank.
Core platform requirements:
- Content & Asset Management
- User Experience
- Usability + Automation
- Connectivity
- Security, Performance + Support
- Scalability
UX/UI-Concept:
OMMAX worked with UmweltBank to develop a user-centered UX/UI design that is both aesthetically pleasing and intuitive to use. Particular emphasis was placed on clear navigation and an appealing visual design.
- New information architecture
- New navigation concept
- New design
Implementation of the Digital Experience Platform (DXP)
Cloud-based technical implementation of Ibexa DXP based on the requirements stored in the technical concept and the information architecture defined there. This enables the customer to flexibly manage content, create personalized experiences for users and react flexibly to future digital challenges.
- Setup and configuration of Ibexa DXP backend
- Implementation of page types, content elements and defined features
- Migration to the Ibexa Cloud
- Full flexibility for editors and editors
- Implementation of legally compliant archiving of pages/page content
- Implementation of personalization engine for stepwise delivery of personalized content
Development of a fully responsive, accessible Front-end
OMMAX has developed a front-end that works optimally on all devices and meets accessibility requirements. This ensures that all users, regardless of their abilities or devices, can use the website without any problems.
- Responsive Front-end
- Accessible implementation according to WCAG
SEO Concept
SEO optimization was included in the relaunch process from the start. This is crucial to maintain existing rankings and improve search engine visibility. Implementation of the SEO measures and optimizations defined in the technical concept so that existing SEO rankings are not negatively influenced and performance can be increased.
The restructuring of the content and navigation was made SEO friendly to improve visibility in search engines.
- Redirect- and SEO-Concept
Challenges
Before the relaunch, the existing website was partly functionally outdated and no longer met modern requirements in terms of design and user-friendliness. There was a lack of clear structure and mobile use was severely limited. In addition, the website was not accessible, which excluded potential user groups.
- In the future, customers and interested parties should be able to be addressed individually and increasingly automatically via the digital platform at various touchpoints in the journey
- The numerous regulatory requirements must be met
- The “Lift + Shift” phase is laying the foundation for such a platform – the expansion stages must already be considered!
Goals
Step-by-step transformation with a clear target image.
Lift and Shift
- Introduction of new CMS / DXP
- Move to the cloud
- Website relaunch including new information architecture, optimized UX and re-design
- Initative happing parallel to the migration of the core banking system
Customer Experience
- Extension and expansion of customer experience and functionality
- Introducing personalization
Automation
- Consistent optimization of marketing efficiency and automation
- Connectivity and connection to other systems
Results
The relaunch of the website was successfully implemented in time, in scope and in budget. The new website offers an improved user experience, is fully responsive and meets current accessibility standards.
The DXP offers the UmweltBank extensive new options for implementing marketing and sales measures - including:
- Quick creation of new websites, portals and landing pages with ready-made layouts and templates
- Intuitive page builder function for efficient design of new pages
- Creation of personalized content/segments based on user behavior
- Reuse of content across different pages
- Integrated form builder for custom forms and surveys
- Extensive editing tools for content and images
- Powerful data collection capabilities
- Delivery of seamless experiences across multiple channels
- Consistent brand and content presentation
Conclusion
The relaunch of the website marks a significant step in Umweltbank's digitalization initiative. Through close collaboration and the targeted implementation of the defined requirements, OMMAX were able to create a solution that not only meets current needs, but also lays the foundation for future digital developments.
