A technology business consultancy that blends strategy and execution, The Cocktail is a multinational company based in Madrid with offices in Barcelona, London, Bogota and Mexico City, operating globally. As part of VML, it brings together talent and passion in strategy, data, design, creativity, technology and research to lead transformations that go beyond digital. Since 2017, he has been part of the WPP group, helping leading companies such as BBVA, Emirates, Danone and Lego in their transformation projects. He accompanies leading organisations with an innovative spirit, facing together a context of change, creating practical, sustainable and resilient solutions.