Embrace your complexity and turn it into competitive advantage
Building an engaging and immersive digital experience is more challenging than ever
Competition for business is intensifying. Attention spans are getting shorter. Creating a marketing campaign and driving traffic to a website in the hope of a form fill is not enough.
We are in a ‘Hyper-digitalized world’ and companies, particularly those selling complex products and services struggle to stand out from the crowd to engage customers and prospects in a consistent and constant way. They fall into a cycle of choosing technologies that are ‘good enough’, but rarely turn out to be good enough to create a competitive advantage.
1. | Tomorrow’s challenge is here today: Differentiation |
2023 has seen the breakthrough of AI and marks the start of a new era for Digital Transformation: Hyper-Digitalization.
We thought the world was already in an overcrowded internet since the start of exponential growth of content and computing power since the early 2000s. AI and its impact brings to the whole digital space a completely new dimension.
In such a hyper-digitalized world, the biggest challenge facing businesses moving forward is differentiation. How to stand out? How to win the war of Attention for tomorrow’s consumers? How to create competitive advantage at all in a world where time-to-market or time-to-entry a market shrinks every day?
While key factors of success will be access to expertise and agility (that our group, QNTM is addressing particularly well), our belief is that businesses need to have a complete digitalization and that a digital presence is not enough.
2. | New customers' expectations |
Consumers and your customers are now digital native and have expectations that they apply both in B2C and B2B contexts. Using shorter and more interactive formats (like shorts), they are more impatient and less loyal to brands. In addition, once engaged, they expect the most comprehensive self-service experience as possible. You need to provide them with relevant content that they can navigate by themselves and everything with the highest standard in terms of customer experience, all along their entire journey.
3. | The most vulnerable: businesses with high complexity |
Providing this level of self-service experience is particularly difficult for companies selling complex products or services, like the B2B sector, complex B2C companies or even the Public sector providing advanced digital services. Some of these organisations have become highly vulnerable, especially in the post pandemic times, and their marketing teams have a high level of frustration not being able to digitalize their product offerings completely or not able to repurpose them in multiple markets.
" At Ibexa, we have built a platform that combines all the technical components to unlock the complexity of these organisations to have a fast and complete digitalization in order to build in a progressive and controlled manner engaging and high-quality self-service experiences. "
Our Mission: Reveal your true self
More than our commitment to technical excellence of Ibexa DXP specially dedicated to complex transformation projects, our mission is to invite all businesses of this kind to embrace their complexity and reveal their true selves. Not only is this what the modern customer expects, but it's the only way for these kind of companies to stand out and grow in a hyper-digitalized world.
Unleash your full potential and reveal your true self!
Beyond business: Values
More than 80% of consumers choose brands they can relate to and share similar values. This proves that more than a complete digitalisation, “revealing your true self” is about values. To sustain your competitive advantage and keep your customers loyal, authenticity and trust will be strong values in the internet of 2030. Your ESG strategy should also shine through a completely digitalized organisation.
