Almavia CX named Ibexa Partner of the Month for December

At this year's Ibexa Global Partner Conference, held in Mallorca, Almavia CX, a French digital agency and Platinium partner of Ibexa, won the award for Best Integration of the Year 2024.

The award recognises the outstanding efforts of the Almavia CX team, particularly for their work on the websites of the Atlantic Group, a leader in thermal comfort solutions such as radiators, boilers and air conditioning systems. With an annual turnover of €2.4 billion, Atlantic is an emblematic client of the partnership between Almavia and Ibexa.

"We are managing two projects in parallel with the Atlantic Group," explains Florian Lamboley, Technical Director of Almavia CX. "The first is to harmonise Atlantic's entire Ibexa ecosystem with version 4.6 in order to guarantee long-term support. The second is to develop an extended e-commerce functionality for spare parts, integrating an interactive diagram of finished products allowing direct access to the right parts and ordering them."

Nicolas Paillous, Account Director of Almavia CX's Web and Mobile Business Unit, added: "We've been working with Atlantic for a number of years, but we're also very excited to be working on more recent projects involving Ibexa DXP, which leverage the extended capabilities of the QNTM digital ecosystem, such as Raptor, QNTM Connect (the iPaaS solution) and the Qualifio engagement tool."

Almavia CX is the Ibexa Partner of the Month for December 2024.

"We recently completed the redesign of a public health and research organisation's website, which will be launched in early 2025," explains Paillous. "It's a major editorial site, bringing together more than 30 years of historical content, including numerous scientific publications. Developed on Ibexa 4.6, the project required eight months of intensive work.

Lamboley continued: "No other DXP on the market handles such a volume and complexity of content as intuitively as Ibexa DXP. This project was also interesting for another reason: the new site will enable researchers to order scientific publications directly, either digitally or in printed form, which will be sent to them. Most scientists still prefer to have a paper copy of the research they need.

"To make this possible, we integrated Ibexa Commerce, equipping the site with a shopping cart, PIM and other features usually associated with e-commerce sites, although in this case the products are completely free."

Almavia CX / Ibexa's customer list has also expanded with the addition of the Chambre de Métiers et de l'Artisanat de Nouvelle-Aquitaine, a public body offering training and apprenticeships for practical trades ranging from hairdressing to plumbing.

"Initially, this site was purely informational and used to showcase the training available," explains Lamboley, "but at the end of January 2025, it will become an e-commerce site where tradespeople can buy training online."

"In this project, we are deploying QNTM Connect to accomplish several objectives, including lead capture and form integration for marketing purposes."

Paillous adds that Almavia CX/Ibexa's most recent project also uses QNTM Connect. "It involves the Vignerons Indépendants de France union, a collective whose main activity is to promote the Vignerons Indépendants. This promotion is achieved through the organisation of trade fairs, a strong brand and wine tourism, for the most visible parts.

"The wine trade association relies heavily on its website to promote its vineyards and events. There is also an extranet where winegrowers can register for wine competitions, buy space for trade fairs, etc."

"Les Vignerons Indépendants has signed a 10-year partnership with Ibexa DXP, a particularly solid commitment," says Paillous. "The project has just started and we are currently in the design phase, which will continue until mid-February. Production will then begin, and the main site should be operational by the end of June 2025. They have a long-term vision and have made an informed choice in favour of Ibexa DXP, relying on our expertise to implement their long-term digital strategy."

This decision was not taken lightly. Almavia CX conducted a comparative study of several solutions, including Drupal, WordPress, Strapi, Salesforce Experience and Ibexa DXP. "Based on the criteria we applied for Vignerons Indépendants, we recommended Ibexa DXP," explains Paillous.

"They liked Ibexa for its editorial and personalisation features, including the user experience that can be tailored on the site, particularly for the presentation of an upcoming trade show, participating winemakers, wines available for tasting and purchase, and other similar information."

The original site, built in 2012, was unable to solve the integration problems that Vignerons Indépendants was experiencing with its digital ecosystem, in particular connecting to Salesforce and the extranet. Native access to an iPaaS was a key criterion in choosing Ibexa DXP, Lamboley explains.

"They felt they would benefit greatly from QNTM Connect," he adds. "All their back-office management is done on Salesforce, and QNTM Connect makes it easy to extract the data processed in Salesforce. The website features information on upcoming events, participating winemakers and the wines offered by each of them. All this data is available via API in Salesforce, and thanks to QNTM Connect in Ibexa, we can retrieve it with ease. That's what convinced them to choose Ibexa, because in their current environment they have a lot of problems synchronising data between Salesforce and their website."

The collaboration between Almavia CX and Ibexa continues to go from strength to strength. The agency is placing particular emphasis on developing its technical and commercial skills in Ibexa DXP, with 40 learners actively training to achieve the latest certifications.

"These new projects demonstrate that Ibexa and Almavia CX have essential solutions to offer the market," explains Mr Paillous. "The partnership with the QNTM Group is crucial for us, as it allows us to reassure our customers by offering them not only Ibexa, but also access to other solutions from the QNTM Group, which are perfectly complementary and closely linked to Ibexa."

"Some of these 'adjacent' solutions to Ibexa, such as Qualifio, which promotes engagement through games and quizzes, are generating a real buzz. This means that after launching a new site or platform on Ibexa, we can continue to enhance the experience and maintain an ongoing relationship with our customers."

"Ibexa, QNTM and Almavia CX - these three entities act in perfect synergy to deliver valuable and sustainable customer experiences to our many clients," concludes Paillous.