7 Features You Need From Your CMS
And other tips to help you choose the right platform
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As the technological demands of omnichannel and personalized content marketing multiplied, effective customer engagement moved from stand-alone CMS systems to dedicated Digital Experience Platforms (DXPs).
This does not mean that content management has taken a backseat – on the contrary, advanced DXPs are more agile, scalable, and robust content managers than the best stand-alone CMS solutions. This means that in your choice of digital experience platform, its CMS capabilities are non-negotiable.
In this eBook we describe what you should expect from a modern content management system, and how the technological ecosystem of the DXP transforms the way you connect with your customers through the power of content.
- The content structure of your CMS
- The importance of open APIs
- Content management within your workflows
- The demands of multilingual CMS
- The multisite CMS
- Templates
- Personalization
- Key takeaways
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