B2B sales aren’t simple. With multiple decision-makers, extended timelines, and countless touchpoints, building meaningful relationships can feel like an uphill battle. Add the pressure to deliver top-notch customer experiences (CX) and personalized interactions, and the challenge grows even bigger. But there’s a solution: the Customer Data Platform (CDP).

CDP’s are designed to collect, aggregate, analyse and enhance account-based marketing strategies across multiple touchpoints.

In this exclusive masterclass, you’ll learn:

• Why B2B companies can’t afford to ignore CDPs.
• How to seamlessly integrate a CDP into your tech stack.
• Practical tips of how CDP’s can enhance your contact strategy

Join us to discover how a CDP can turn scattered data into smarter decisions, stronger connections, and a sharper competitive edge.

Speakers
 

Nick  Takashima CDP Consultant, Comwrap Reply	Artur  Wawrzynkiewicz  Enterprise Solution Architect,  Ibexa