Ibexa Connect : A refresher and its role within AI Catalyst

Today’s post is a bit shorter than usual — just a quick overview of where Ibexa Connect fits into the broader AI Catalyst framework, plus a refresher on what Ibexa Connect can actually do for marketers.

It’s all about helping you generate content more efficiently and automate the kinds of repetitive tasks that slow you down.

As discussed previously, Ibexa AI Catalyst is our framework for leveraging Generative and Predictive AI as well as machine learning with the purpose of helping you streamline content generation, accelerate your go-to-market strategy execution and hyper-personalise digital experiences.

Ultimately, this feature is all about making you more efficient in your day-to-day work and delivering stronger business results.  

But how does Ibexa Connect fit into all of this?

A refresher on Ibexa Connect

In a nutshell, Ibexa Connect is no-code/low code workflow builder that allows you to connect over 1,300 standard apps - plus build custom connectors to Ibexa DXP.

This means you can connect virtually any system in your existing tech stack to the DXP, automating a number of tasks to make collaboration and data exchange smoother and more efficient.

We’ll include some example videos below, and you can also check out more use cases on our dedicated page.

How does it work in the AI Catalyst framework?

For the car fans out there, here’s a quick analogy.

Think of AI Catalyst as a turbocharger for your content or ecommerce engine (in this case the DXP).

Ibexa Connect acts as the extra lubrication to make the engine run smoother and faster while also enabling some new capabilities.

In more practical terms:

You can use Ibexa Connect to plug in AI models for specific tasks, like:

• Batch-generating ALT text at scale
• Generating images
• Transforming video into blog content

… All to speed up your workflow while repurposing your content for different formats and channels.

Curious how it works?

Here are some hands-on use cases using AI in Ibexa Connect (formally QNTM Connect).

Boosting Content Creation Efficiency with Automated Image Generation Using Ibexa Connect and AI Image Tools

Generating Blog Content from Podcasts

Enhancing Web Accessibility with Automated ALT Tags

What about non-AI use cases?

Here are a couple of useful ways Ibexa Connect can help streamline collaboration between team members in both marketing and other departments in your business:
 

Automated Alerts around traffic spikes

Automate Content Validation Alerts to Slack for time sensitive content

Hopefully this brief overview has given you a feel for how AI Catalyst and Ibexa Connect can help you hyperpersonalise experiences, accelerate go-to-market strategies and improve collaboration between teams internally – all to get maximum value from Ibexa DXP.

 

On September 10th at 2pm CET,  we'll be hosting a webinar on all of the updates to Ibexa DXP V5, be sure to register now: